Every day we’re inundated with tons of information. Who has time to sort through everything to see what’s relevant to their situation? We know you can’t do it all, so we sift through the constant stream of social media news to bring you what you need to know now to keep your business social.
Twitter Dashboard is here.
Twitter makes another advance in offering businesses more relevant information and tools to measure success. You can download the app (iOS only–of course) or use the desktop version. Note that on your desktop you’ll need to re-bookmark Twitter, as the URL changes to dashboard.twitter.com.
What can you do with Dashboard? You can see a filter of tweets that mention you, without having to click away from your feed. You can also add keywords, names of people mentioned with your company a lot–say a key employee or vendor, or even a hashtag. This can both widen and narrow your net as far as social listening.
In addition, you’ll be able to schedule tweets right on Twitter, similar to scheduling on Facebook. Finally, Twitter will offer up suggested content and prompts, which is helpful if you’re stuck. Enhanced analytics lets you know what’s working and what’s not.
Revamped look to LinkedIn on desktop.
Best known for business networking, LinkedIn struggles with design and intuitive features. A re-vamped mobile app resulted in more use of LinkedIn on mobile devises, as the re-designed layout was cleaner and easier to navigate.
That clean, easier-to-read and navigate layout comes to the desktop as well. Sections to add content to your profile are simple, notifications are more prominent, and a notifications tab has been added.
Verified Twitter accounts are now more widely available.
Are you a big shot in your industry? Now you too can have that blue check mark next to your name, verifying your account, just like big-name celebrities, politicians, and sports figures. Before you get too excited, know that while this feature is now more widely available, not just anyone can be verified. You need to fill out an application and explain why you should be verified. Here’s a handy infographic explaining the process.
Twitter’s 140 character count is not set in stone.
- The @usernameĀ in tweet replies,
- Media, such as photos, video and gifs, and
- Polls.
In addition, you now have the ability to retweet yourself, in order to get wider coverage of an important tweet or to add some context or reflection. Also, now when you start a tweet with @username, the tweet will go out to all of your followers, not just the ones that follow you and @username. No longer do you need to start those tweets with a period; i.e. .@username, to be seen by all.
It’s been a Twitter kind of month. š Take advantage of all the free tools and additions by the social platforms you use. Do you use LinkedIn or Twitter? Share your experience with us in the comments!